News

16 / 02 / 2010

Brands AvenueTM was successfully launched within PRODEXPO-2010


 
 

 
 

 

A special innovative project targeted to brand names visualization - Brands AvenueTM was successfully launched within the framework of the recently held at EXPOCENTRE Fairgrounds PRODEXPO-2010 exhibition.

Corporate flags depicting oldest Russian brands well-known in the Country and abroad such as Soyuzplodoimport, KAMAZ, RotFront, Krasny Oktyabr’, Babayevsky (the last three of them are incorporated in United Confectionary Manufacturers holding), Rosselkhozbank, Kalashnikov and the corporate flag of the general sponsor of the exhibition - Luding company toped the central part of the podium specially installed for holding official ceremonies and shows for visitors. 

Flags of UFI, RUEF and RF CCI (these organizations (among others) have granted their approval to the exhibition) and also the flag of the organizer – EXPOCENTRE Fairgrounds were raised above the podium.

In the Gallery between pavilion 2 and pavilion 8 there were corporate flags of the food industry market leaders such as: Glavproduct, Velkom, Morozko, Makfa, Doshirak, Chernogolovka, Maysky Chai, Imperia (regular EXPOCENTRE’s business programs co-organizer), successful food industry magazine Pischevaya promishlennost’ and Russian national ballet ‘Kostroma’. This part of the Brands Avenue was framed with giant air matryoshkas, which together with the dancers of ‘Kostroma’ ballet created Russian national atmosphere and became a symbol of Russia.

It was a parade of the food industry leaders that ensured their leadership at the Russian foodstuff market and in exhibition business as well.

The following crowded events were organized on the platform: opening ceremony of the exhibition, presenting gold medals of the World Intellectual Property Organisation to the winners of the Inventors contest and awarding the companies officially supplying their goods to The Kremlin. 

In the podium zone of the Brands AvenueTM on a large-sized plasma screen the Tele RainbowTM broadcasting was organized to highlight the most interesting events of the exhibition: the live standups from the Guinness records challenge, rewarding the winners of the contests that were held in numerous pavilions of the fairgrounds.

The dancers of ‘Kostroma’ National ballet  (under the brand name Russian National ShowTM) sponsored by EXPOCENTRE for many years took part in special performances going one after another, as well as impersonators, pantomimes, singers, dancers and music bands.

A team of funny entertainers raffled off many prizes kindly granted to the organizers by sponsors and exhibitors.

Brands AvenueTM hosting a lot of talented Russian performers has really become a center of attraction and a lounge area for the record number of visitors - 56 thousand! Many of the visitors were working at the exhibition for 2 or 3 days, so the number of visits approached 130 thousand.

A group of Spanish exhibitors inspired by the excitement of the Russian performers sang ‘Besame Mucho’ in their native language on the Brands AvenueTM and were kindly cheered by Russian audience.

On EXPOCENTRE Fairgrounds’ website and on the website devoted to “PRODEXPO” you can enjoy the detailed photo report that will make you feel the atmosphere of Brands AvenueTM

In the year 2010 Brands AvenueTM will be launched at other mega-exhibitions organized by EXPOCENTRE Fairgrounds, such as AGROPRODMASH-2010, ELEKTRO-2010, SVYAZ-EXPOCOMM-2010, METALLOOBRABOTKA-2010, LESDREVMASH-2010, MEBEL-2010, MIR DETSTVA-2010, ZDRAVOOKHRANENIYE-2010, NEFTEGAZ-2010 and also at the exhibition International Chemical Assembly - ICA-2010 and at the 4th international forum of exhibition industry 5pExpo-2010.

And there is no doubt that Brands AvenueTM at PRODEXPO-2011 will warmly welcome big national brand owners and food industry leaders.  

See you on the Brands AvenueTM!

 

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