News

16 / 08 / 2019

Licensing Marketplace at Mir Detstva 2019 and CJF 2019 helps to boost sales

On September 24-26, the 3rd Licensing Marketplace will be available at the Mir Detstva 2019 and CJF Child and Junior Fashion 2019 exhibitions at Expocentre Fairgrounds. The Licensing Marketplace is a platform for business networking of manufacturers of children's goods, representatives of licensing agencies, retail chains, and experts of the best branding companies of Russia.

According to the exhibition team, they completed the program of Licensing Marketplace that had become popular among the market participants. The project is organised by the Imperia Congress and Exhibition Company and Expocentre AO. This year the program features more than 20 seminars, master classes, and workshops for manufacturers of children's goods, wholesale and retail companies, exhibitors, and visitors interested in licensing.

The key topics of the planned events are "Branding of children's goods 2.0: what should a manufacturer know to win children's hearts?", "A way from a trademark to a brand: strategies of competitive positioning", "How to turn emotions into money: converting a growing trend of media consumption into your company success", and "The main strategies in the struggle for customer: for number one market players, number two market players, and medium-sized companies".

The leading industry experts will specify growth points of the market of children's products and the main areas where retail chains and manufacturers of children's goods can increase sales next year.

Official websites of the exhibitions: https://www.mirdetstva-expo.ru/en, https://www.cjf-expo.ru/en

 

Press Service, Expocentre AO   

 

 

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