subscribe to news Online Advertising Matrix Forum has aroused great interest

On September 22-23, the 9^th Advertising Matrix Forum on transformation of advertising market and business opportunities in 2020-2021, organised by EXPOCENTRE AO together with the Imperia Congress, took place.

For the first time the Forum was held online. Its programme consisted of 4 conferences, 12 sessions and 7 workshops where more than 50 topics were discussed. The speakers were 56 respected experts.

Analytical research of the advertising market was presented by the Research Center for Brand Management, Marketers Guild, International Advertising Association, National Association of Printers, MediaHills Agency and Association of Branding Companies of Russia. Michael Lee, an analyst at Maven Magnet, spoke about global trends during a live connection from New York City.

Among speakers were producers of large-format digital screens as one of the most dynamically developing segments of the market, federal advertising operators and manufacturers of advertising structures.

During the Forum prospects of the Internet advertising development were discussed. The theme of production of promotional souvenirs and image products also aroused great interest.

A wide audience was gathered by workshops of marketing and positioning experts, dedicated to effective communication with the client.

All performances were broadcast on the forum website http://reklamatrix.ru/. There were 2590 registered visitors at the conferences, who in professional chat rooms could ask their questions to the speakers. During 2 days of the Forum 6937 views were recorded.

Press Service, EXPOCENTRE AO