subscribe to news EXPOCENTRE will host a forum on web marketing in the children’s industry
Two of Russia’s leading international trade shows for the children’s industry, Mir Detstva 2022 and CJF – Child and Junior Fashion 2022. Autumn, will take place at EXPOCENTRE Fairgrounds, Moscow, from 27 through 30 September 2022. Their rich conference programme will include a Forum on the Effective Web Marketing in the Children’s Industry on 27–28 September. The event will be organised by EXPOCENTRE AO in partnership with the OLYMPX digital agency.
The forum will be moderated by Anna Kilimnichenko, founder of OLYMPX, consultant for strategic marketing and web marketing special projects, author of three digital professional development educational programmes, and lecturer at the Plekhanov Russian University of Economics.
The forum’s participants will include such web marketing experts as head of the Olympx SMM department Olga Rudenko, owner of the PICCOLO children's retail chain Evgeny Gritsunov, , and Maria Sharipova who is a founder of a VKontakte community for mothers Advanced Mom with an active audience of 1.5 million subscribers. They will talk about the specifics and nuances of promoting business in the children's industry, carry out a review of business tasks, and share their personal experiences.
The first day of the forum will include a case study of effective web marketing tools for the children's industry. On the second day, there will be events dedicated to increasing the return on investment in the web marketing, and a business game.
The speakers will talk about web marketing trends in 2022-2023, promotion channels that they believe will work effectively, ways to increase the profitability of advertising companies by 3-5 times per every rouble invested, as well as the main mistakes that lead to draining advertising budgets, and other issues of practical importance for the professional audience.
The Forum on the Effective Web Marketing in the Children's Industry will take place in the Forum pavilion in the Mir Detstva presentation area. Participation in the event is free, you only need to register online.
Press Service, EXPOCENTRE AO