subscribe to news 25th anniversary edition of the International Exhibition for Child and Junior Fashion, Maternity Wear – CJF – Child and Junior Fashion 2021. Spring
CJF – Child and Junior Fashion is rightfully considered to be an effective business platform. It is held by EXPOCENTRE twice a year, in February and September, according to the wholesale purchasing cycle in this market segment. This time CJF opens the exhibition season of EXPOCENTRE after the break caused by the pandemic. It is as diverse and full of new products as usual.
CJF – Child and Junior Fashion will once again become a meeting point for manufacturers, distributors and representatives of trading companies. They will network, hold talks and strengthen their existing ties with partners as well as sign new supply contracts.
Open hours: 22–24 February from 10.00 to 18.00; 25 February from 10.00 to 16.00
Dates: 22–25 February 2021
Venue: EXPOCENTRE Fairgrounds, Moscow, Russia
Organised by EXPOCENTRE AO
Under auspices of the Russian Chamber of Commerce and Industry
Exhibition area: 5,000 sq m
Exhibitors: close to 200companies from Finland, Kyrgyzstan, Poland, Russia, Spain and Turkey (Incity, Keddo, Kerry, Losan, Nikola, Pablosky, Tiflani, Tugi, Dimark, G’n’K, Fantarezi, Noble People, Platin, ROSTISLAV, Truvor, UNONA D’Art, VaN Cliff, Vester, Andersen, Crossway, Malenkaya Ledi, Naslednik Vyzhanova, Edelveis TH, etc.)
Russian regional group stands: Krasnodar Krai, Omsk, Orel, Penza, Ulyanovsk and Yaroslavl Oblasts
Product sectors: clothes for children, footwear for children, accessories for children, clothes for pregnant women, fashion and design solutions, school uniform
Key Events
The show will be complemented by a conference programme full of online and offline conferences, workshops, presentations and meetings with renowned experts. Learn more at https://www.cjf-expo.ru/ru/events/
The Conference on Store 4.0: Innovations. Technology, Development Strategies for the Children’s Fashion Industry at a Time of Rapid Changes, will be held on February 22, on the opening day of the exhibition. It is organised by Boris Agatov, consultant and expert in retail innovations, co-founder of New Retail and Project Line, and EXPOCENTRE AO. The main topics are How does the Store 4.0 works? The new quality of the sales floor; How to keep customers in the sales area; Logistics. How to make delivery of goods and storage effective for small and medium sized businesses; and The new relationship between manufacturers and retailers. Learn more at https://agatov.pro/cjf2021
To celebrate the anniversary of CJF – Child and Junior Fashion, Elena Pismenskaya, founder of Kids Fashion Retail, expert, lecturer at the Creative Industries Center of the Lomonosov Moscow State University, the Russian School of Style, the Academy of Fashion and Style, and the Russian Fund of Educational Programs “Economy and Management” will held the Workshop on 25 Years of History of the Children’s Fashion Industry Through the Lens of the History of the CJF Exhibition on February 22. Learn more at http://newkidsretail.ru/
On the same day, TIMUR and Co OOO with support of EXPOCENTRE AO will held the Workshop on Shaping a Chain Store’s Product Grid (Clothes and Accessories category).
The CJF Presentation Area will offer events of the Expo-Academy project, organised by EXPOCENTRE AO:
– Three day marathon Community Management & Social Media in Promotion of Fashion Products (February 22–24) will be organised by digital-agency OLYMPX jointly with the Plekhanov Russian University of Economics with media support of EXPOCENTRE AO. The main topics will be Community Management. The Basics of Community Building; The Visual Design of a Blog. How to Design Your Blog in Style; and How to Sell Via Through Instagram Effectively? Learn more at http://newskillspro.tilda.ws/maraphon
– Workshop on Inventory Management and Reduction of Inventory in a Store will be organised by Practical Fashion Solution with support of EXPOCENTRE AO on February 22. The topics are Why is inventory piling up?; What are the benchmarks for product management?; How do you determine the size of the discounts?; and Category C. How should it actually be handled?
– Master Class on How to Sell Children’s Shoes (February 24) is organised by Solas OOO jointly with EXPOCENTRE AO. Its topics are Buying children's shoes through the eyes of a parent. What does your target audience want?; Selling to whom? What does a sales consultant need to know about children's feet?; The subject of the sale: children's shoes. What do the characteristics of models of shoes hide? Why do you need to know them?; Does a modern buyer need an expert salesman?; Check-list of professional competencies of expert salesperson of children's shoes?
– Master Class on Taking a Video for TikTok Together. Five Principles of a Successful Video is organised by digital-agency OLYMPX and EXPOCENTRE AO.
– Workshop on Marketing Strategy for 2021. How to Develop a Plan to Increase Sales by 25% for the Season and Put It Into Practice as Efficiently as Possible is organised by the Academy of Fashion Marketing with support of EXPOCENTRE. Its main topics are How to develop a marketing strategy for 2021 to increase sales by 25% per season?; How to implement a sales funnel to increase turnover in just one week?; How to conduct an internal and external analysis of a company, a project?; How do you fend off strong competitors?; How to create a highly marketable product range?; How do you go from brand to brand and be in demand in the market?
– Workshop on Incentive Program for Sales Staff in an Effective Fashion Business is organised by the Academy of Fashion Marketing with support of EXPOCENTRE (February 25). The topics are How to motivate employees for explosive sales growth; Salary of a successful salesperson's; Non-financial motivation of staff; and others.
– Workshop on Cases and Secrets of Working in the FMCG Market. PR Development Vectors for Businesses is organised by PR Partner with support of EXPOCENTRE AO.
The Workshop on Secrets of Working with Marketplaces: How to Increase Sales (or seven rules for working with marketplaces) is organised on February 23 by Kids Fashion Retail with support of EXPOCENTRE AO. This workshop will show you the principles of successful work with marketplaces, which will allow you to feel confident in this sales channel and constantly improve your performance. Learn more at http://kidsfashionretail.ru/posts/rabta-s-marketpleysami
VM Guru with support of EXPOCENTRE AO will held the Workshop on How to Increase Offline Sales and Loyalty of Buyers of Goods for Children in the New Market Conditions. The main topics are How have customer behaviour and tastes changed since the pandemic?; How do you draw customers into your store and make them remember you subconsciously?; How to present products for maximum sales?; Showcases in a crisis: saving money or decorating?; Online merchandising. What is important to know? The workshop’s organiser and speaker is Anna Balandina, expert in visual merchandising and store design, founder of the АrtEZ Academy.
The Workshop on Promotions and Sales Incentives for the Children's Store is organised by Fashion Consulting Group. Natalia Chinenova, lead expert in retail business technology at Fashion Consulting Group, will talk about three main methods of sales promotion: co-promotion, price reduction promotions and interactive/reputational promotions, how reputation promotions attract customers and why they help selling, how to properly implement omni-channel sales promotions and how to do co-promo within your own sales channels, and what kind of price-cutting promotions really increase sales.
The CJF Forum on Clothes and Footwear for Children and Teenagers: the Present and the Future will be organised online by the Russian Quality System (Roskachestvo) and Innovative Center of the Textile and Garment Industry OAO with support of EXPOCENTRE AO on February 24–25. The first day will feature the plenary session on the state of the clothing and footwear market: the children and teens segment, the practical seminar on the changes in certification and declaration, and the panel on the opportunities for cooperation in the textile and garment industry within the Eurasian Economic Union and with third countries. Promising areas. The second day will offer the workshop on labelling: experiences and practical recommendations, and the workshop on decorating and digital printing on clothes and cutouts. Correcting mistakes.
You can watch it at https://www.youtube.com/channel/UC1S6RzXupiPx8cLV9bzDxhA/videos?view=0&sort=dd&shelf_id=1.
The 21st Trade Forum ‘The Children’s Market in the Times of Covid-19’ will be organised by IMPERIA KVK with support of EXPOCENTRE AO on February 24. The event will include a special report of Head of Service Line Observer (Ipsos) Marina Luchina about the children’s market deformed by the pandemic: new trends and shopping preferences we have inherited after 2020, the panel with retail chains ‘Direct Link with the Children's Goods Buyers: What Retailers are Banking on in the Crisis 2021’, and the focus session ‘Online as a Lifeline During a Pandemic Bump: How to Pump up Online Sales of Children's Goods and Not be Afraid of New Waves. The Purchasing Centre for Retail Chains™: Children’s Goods will be open from 3 p.m. to 5 p.m. and offer individual talks for the supply of children's goods with commercial directors, purchasing managers and buyers of children's goods from 20+ retail chains and online retailers. Register and learn more at www.cjf.mirdetstva-forum.ru
Conference ‘The Results of the Russian Nationwide Action “Save a Child” will be organised on February 24 by the Council of Mothers Russian Public Organisation, the Association of Manufacturers and Consumers of Goods and Services for Children “Parents’ Choice”, with participation of representatives of the Russian State Duma, the Russian Ministry of Industry and Trade, the Federal Technical Regulation and Metrology Agency (Rosstandart), the Main Directorate for Traffic Safety, the Russian Quality System (Roskachestvo), the Union of Independent Chains of Russia, representatives of the medical community, major trading platforms, sellers of child restraints, and carriers, and with media support of EXPOCENTRE AO. The event is moderated by Tatiana Butskaya, Coordinator at the ONF Project “Time to give birth”, Chair of the Board of the Council of Mothers Russian Public Organisation.
The Trend Tour around CJF – Child and Junior Fashion 2021. Spring will be held on February 24 from 3 p.m. to 4 p.m. The tour will be guided by Astanda Chegia, fashion and style expert, imagemaker of Shopping Live, graduate from the European Image Academy and the Art in Style international image school, practicing image consultant, image coach, and coach of retail staff of Practical Fashion Solution.
The online Forum CJF Blogger Day will be organised by EXPOCENTRE AO jointly with digital agency OLYMPX on February 25. It will be moderated by Anna Kilimnichenko, managing partner, director of the Internet Advertising Department of OLYMPX, consultant for strategic marketing and web marketing special projects, lecturer at the Plekhanov Russian University of Economics. Learn more at http://newskills.pro/bloggerday
You can learn more about events of the 25th CJF – Child and Junior Fashion 2021. Spring at https://www.cjf-expo.ru/ru/events/.
You can take part in these events by registering (there are two options):
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Online at https://www.cjf-expo.ru/ru/visitors/ticket/?step=step1 (you will get your personal electronic ticket to your e-mail, which you will have to print out)
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Fill in a paper registration questionnaire in a registration zone at one of the entrances to EXPOCENTRE Fairgrounds.
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We would like to draw the attention of the exhibitors and visitors to the fact that all events held at EXPOCENTRE Fairgrounds meet Covid-19 safety requirements. It is mandatory to wear face masks and gloves at the venue.
Press Service, EXPOCENTRE AO