subscribe to news Prodforum opens up new business opportunities

Prodforum has started as part of Prodexpo 2025 in Moscow. This important event for food and beverage manufacturers and retail chains is organised by EXPOCENTRE AO and KVK Imperia Forum.

Prodforum is attended by over 1,000 food industry representatives, including 120+ retail chains and 250+ food manufacturers and suppliers. Its key event is International Purchasing Centre for Retail Chains™, where retailers update their assortment and manufacturers find new partners and sign supply contracts.

Prodforum covers current topics of the consumer market: changes in the structure of consumer preferences, a standoff between PLB and other brands, the influence of psychological factors on the choice of goods, as well as the growing importance of cross-categories, and the disappearance of certain segments. The experts discuss what Russians put into the notion of benefit and quality, how rationality is formed in their decisions, and what channels of product promotion are the most effective. Special attention is paid to the consumer habits of Generation Alpha, which determine the future of food retail.

The forum is accompanied by food quality competitions, giving manufacturers the opportunity to showcase their best products.

Press Service, EXPOCENTRE AO