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The international franchise exhibition, BUYBRAND Franchise Market 2021, opened in Pavilion No.1 of EXPOCENTRE Fairgrounds to present franchise concepts for retail trade, public catering, services, b2b companies, and ready-to-use business projects.

The exhibition presents to visitors’ attention over 200 international franchising models in addition to services necessary for starting a business. Businessmen from Russia and its neighboring countries interested in a franchise and searching for partners are visiting the exhibition. Franchising is a promising business model for both franchisers and franchisees in modern Russia.

The BUYBRAND event programme takes place in four rooms. The Franchising in Russia forum programme is taking place in two rooms, which are freely accessible to all visitors. The programme includes franchising company cases of the pandemic and lockdown period, business trends, the changed franchisee portrait, new technologies in the promotion of franchises, a detailed review of the HoReCa sector, retail and services, and other issues.

There will be two educational intensives held on the exhibition sidelines, namely the School of Franchisers for those who plan to develop their own franchise, and The School of Franchisees for entrepreneurs who start their business for the first time on a franchise. 

The exhibition is taking place with support from the Russian Chamber of Commerce and Industry and the OPORA Russia business association. It will be over on March 25. 

EXPOCENTRE AO, Press Service