subscribe to news СJF – Child and Junior Fashion 2018. Spring

The 20^th edition of the International Exhibition for Child and Junior Fashion, Maternity Wear

CJF is the most high-profile event in the children's industry in Russia. The industry experts and visitors view new collections of nice and quality clothes and footwear for children and expectant mothers as well as designers' developments which identify trends in children's fashion.

Dates: 19–22 February 2018

Venue: Expocentre Fairgrounds, Moscow, Russia

Organized by Expocentre AO

Supported by Russian Ministry of Industry and Trade

Auspices of Russian Chamber of Commerce and Industry

Labels: UFI, RUEF

Exhibition area: 7,590 sq m

Exhibitors: 338 companies

Russian exhibitors: 233

Countries: 26

Total attendance: 8,500+ professional visitors  

Types of products on display:

• Product Sectors: clothes for children, footwear for children accessories for children, clothes for pregnant women, fashion and design
• Salons: School Uniforms, CJF.Shoes

Participating companies

Foreign: Mayoral, Marasil, Primigi, Losan, Luhta,  Amadeo, Coccodrillo, Huppa, Sarabanda, Ticket to heaven, Jums, Deux par Deux, Garvalin, Boboli, Brums, Gusti, MM Dadak, Blue Effect, Lemon Fashion,  Bartek, Dr. Kid, Zip Zap, etc.

Russian: Button Blue, Crockid, Dan&Dani,  Duwali, G'n'k, Jacote, Stilnyashka, Aivengo, Atlas Teks, Karamelli, Lucky Child, Malenkaya Ledi, Peremena, Ravol, Sky Lake, Slavyanka, Smena, Sneg, Fantazeri, etc.; newcomers: Sudar, Mag, Carnalove, Patrino, MyBabyGold , etc.

 Show Highlights 

CJF. Shoes Salon has enlarged. Its participants were Tutubi,  Obuvopt (ТМ Levi's Kids), Tehnolux (ТМ Kuoma), Garvalin, Analpa, Skandia, JogDog, Ric Style (Ricosta), Bartek, Melania Italia, Pablosky, Superfit, Finsklad, Vitacci, Kamik,  Gioseppo.

The CJF – Children's Catwalk 2018. Spring. The partners of the project are PROfashion Media Agency, TOP Secret Kids Models Agency and Art Stylist International Training Center. The general media partner is PROfashion magazine. The participants were Blue Seven, Boboli, Kuoma, Kiwiland, Malenkaya Ledi, Fanazeri-Kids, Chadolini, and Shaluny. According to them, participation in the show raises awareness of the brand; after the show new customers attend their stands.

The Territory of Russian Startups in the Children Fashion Industry included showcases of 17 companies: Fstyle, Modny Dom Michnenka (Malinovka ТМ), Mama Tilda, Nyufotsey Batch, Chadolini, Yakimok, 2х2, Carnalove, KarinaKino, Kroshkiny Odezhki, Artikl, Svetlyachok, Teen Elegance, Megashapka, Moonky, Eshemoda.

Trend Pro Project organized by Trendsquire Trend Bureau and Expocentre AO. Trend specialists told about key trends in seasonal procurements and held consultations. Trend tours around the show generated great interest among exhibitors and professional visitors including buyers and designers. The first tour was devoted to outdoor clothes, footwear and accessories for children and schoolchildren, the second one to clothes and footwear for everyday life, sport and special occasions.

Labour and Business Contacts Exchange were popular among the exhibition participants. SMBs of Moscow and the Moscow Region rendered assistance in staffing and employment.

The Expocentre for Counterfeit-Free Exhibition Project, aimed to minimize counterfeit products showcased at exhibitions via providing consultations and clarifications regarding intellectual property, and rendering assistance in solving conflicts connected with violations of exclusive rights, was continued. 

Key Supporting Events 

1. The 18^th edition of the Practical Business Forum devoted to the development of the child and junior fashion market. It attracted attention of industry professionals and the trade show participants.

2. Round table on the Results of School Uniform Manufacture and its Future Prospects organized by the Russian Ministry of Industry and Trade. Representatives of the Ministry, industry associations and CEOs of companies discussed effectiveness of government support for school uniform manufacturers and challenges in collaboration with the companies in terms of price and quality of finished products.

3. The 14th Russian Trade Forum for the Market of Children's Goods organized by Imperia Congress and Exhibition Company and Expocentre AO. Its participants were 350 suppliers and distributors of clothes, footwear and accessories for children and teenagers, representatives of major retail chains and online stores, research agencies and leading market experts, e.g., Gulliver, Mamsy, Sela, RBC Market Research, GfKRus, etc. They told about the market development, how to interact with children and their parents, how to show retail chains the benefits of cooperation with suppliers, what criteria are used to select suppliers for chains, how to manage product portfolio, etc.    

3. The Purchasing Centre for Retail Chains™ brought together 49 purchasers from 21 retail chains such as SELA, Familia, Mamsy, Boobl-Goom, My-Shop, Pupilotta, Marketplaza, Yarkiy, and others. 

4. Workshop on Buying and Reselling with No Items Left organized by Fashion Consulting Group. The speaker told where the items left come from, how to minimize remaining items at the stage of procurement and how to make the right calendar of sales.

5. Workshop on a Retail Store: How to Attract and Keep a Customer Who Saves Money organized by Fashion Consulting Group, Expocentre AO

6. Master class on How to Increase Sales with the Help of the Right Lighting organized by NLT Trade OOO, Expocentre AO

7. Seminar on Seven Ways to Enhance Efficiency of a Shop Assistant organized by FashionAdvisers. The highlights of the seminar are reasons for burning out of shop assistants, what affects efficiency of sales, keys to manage sales personnel.

8. Session on Business Mom. How to Be Successful in Your Business and Happy in Your Family Life organized by Fashion Advisers, Expocentre AO supported by PRO Women. Successful business mothers shared experiences and told about their work, private life, how to do business, care for their families, develop yourself and be in harmony with yourself.

9. Conference on Secrets of Increasing Sales of Children's Goods via the Internet organized by Yellow Banana, Expocentre AO. The participants discussed attraction and keeping of customers,  analysis of top Insta Accounts and game mechanics for promotion in social media, and tools of performance marketing

You can see the full event program here>>.

Competitions

• Competition for the Best Online Store for a Customer. The winner is odevaika.ru.
• Competition the Best Website for a Buyer. The winner is alex-junis.com.

 Participant Feedback 

"It's one of the most high-standing and relevant trade shows aimed at the development of present-day production and fully-fledged market of children's clothing. The CJF exhibition plays a significant role in implementation of national programs aimed at saturation of the Russian market with children's goods and provides Russian manufacturers with an opportunity to showcase their new products and promote them to domestic and foreign markets."

Viktor Evtukhov, State Secretary, Deputy Minister of Industry and Trade of Russia

"CJF shows that guest countries and the Russian textile industry are greatly interested in children's clothes from newborns to youth. It's wonderful that the first large pavilion is fully occupied by companies from Russia and neighbouring counties. The product range at CJF is very wide: clothes for sports and leisure made of different advanced materials such as insulation, membrane and new wool materials made in Russia."

Svetlana Belyaeva, President, Russian Union of Clothes Manufacturers

"We take part in the trade show for the first time. I'd like to heartily thank the organizers who suggested that we participate as a Russian startup. I think that taking part in this project gives you an opportunity to introduce yourself and network. We've familiarized ourselves with the trade show and now we understand what to do in the future. The Russian Startup Zone is very convenient for newcomers. We'll undoubtedly take part in next editions and I hope we’ll take the next level of participation."

Alexander Khmel, Project Head, Nyufotsey Batch

"Today, Russian consumers want more subdued and sophisticated clothes and the era of bright and exuberant comes to an end. At the same time, if to look globally, there are two trends in the market. On the one hand, it is excessive decoration and some irony; on the other hand, it is rather a simple design."

Ksenia Leri, Founder of Trendsquire 

"I was pleasantly surprised at the level of CJF 2018. Spring. Expocentre is on the top. There is a friendly and productive atmosphere here. We've got new information and established direct contacts with leading manufacturers and designers. I'm sure CJF will be a kind of start stimulus."

Tatyana Shchetinina, Executive Director of Mixed Martial Arts Union of Russia, Sambo and Judo European Champion

To know more about participant feedback please go here>>>.

The next 21^st edition of CJF – Child and Junior Fashion is to run from 25 through 28 September 2018 at Expocentre Fairgrounds.  

 

Expocentre Press Service