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Prodexpo: 25 Years for the Benefit of the Food Industry
Prodexpo 2018: the 25th Anniversary International Exhibition for Food, Beverages and Food Raw Materials
This year the number of participating countries, national pavilions and group stands has increased comparing to the last year. The number of exhibitors has increased by 9%, the floor space by 8%. The trade show occupied all permanent and temporary pavilions of Expocentre Fairgrounds.
Prodexpo 2018 showed Russia’s increasing export potential in the food industry, especially in the meat, dairy, cheese, winemaking and confectionery sectors. High figures were also shown by Russian manufactures of pasta and cereals.
Foreign companies see a consumer value of the Prodexpo trade show and choose it as a gateway to the Russian market. The opening ceremony was attended by many foreign delegations and visitors including Minister of Agriculture of Hungary Sándor Fazekas, Governor of the Autonomous Territorial Unit of Gagauzi of Moldova Irina Vlah, Ambassadors of Columbia, Hungary, Lithuania, and Serbia.
Dates: 5-9 February 2018
Venue: Expocentre Fairgrounds, Moscow
Supported by the Russian Ministry of Agriculture
Auspices of the Russian Chamber of Commerce and Industry
Sponsored by the Azerbaijan Export & Investment Promotion Foundation (AZPROMO), the organizer of the Azerbaijan National Pavilion
Logos: UFI, RUEF
Exhibition area: about 100,000 gross sq m (over 49,000 net sq m)
Exhibitors: 2,387 companies
Russian exhibitors: 1,688 (9% more than in 2017)
Attendance: about 62,000 unique visitors
International pavilions: 31 (Argentina, Armenia, Austria, Azerbaijan, Brazil, China, the Dominican Republic, Finland, France, Georgia, Greece, Hungary, India, Iran, Italy, Latvia, Lithuania, Macedonia, Nepal, Paraguay, Peru, Poland, Portugal, Serbia, South Africa, South Korea, Spain, Sri Lanka, Turkey, Uruguay, Uzbekistan)
Russian group stands: 14 (115 companies in total at stands of Kirov, Kostroma, Novosibirsk, Penza, Ryazan, Tambov, Tomsk, Tula, Vladimir, Vologda, Yaroslavl regions, Krasnoyarsk and Stavropol Krais, and the Republic of North Ossetia)
Types of products on display: alcoholic drinks, vegetable oils, canned food, confectionery and bakery, meat and meat products, fish and seafood, dairy products, gourmet foods and delicatessen, etc.
- The Confectionery and Bakery. Snacks. Nuts. Dried Fruit Salon was the largest salon at Prodexpo 2018 with 440 exhibitors from 28 countries (a 13.4% growth). New confectionery companies have come from the Czech Republic, France, Lebanon, Norway, Turkmenistan, and the UK. Several companies from Chile and Israel showed their products at their respective national pavilions for the first time. Among newcomers and returnees there were such well-known companies as Cheremushki Confectionery and Bread Company, Good-Food, Essen Production, Khlebprom, and Akulchev.
- The Alcoholic Drinks. Wine Salon was second in size. The salon’s size increased by 7%, the number of exhibitors by 8%. It welcomed 363 companies from 30 countries. The largest stands were built by Luding, Delta Club, UTA-NN, Agroservis, Wine Style, companies from Krasnodar Krai: Myskhako, Zolotaya Balka, Kuban-Vino, Stavropol Krai: Mineralovodsky Winery, the Republic of Crimea: Evpatoria Classic Winery, Bakhchisarai Winery, Krymsky winery. The beer showcase gets bigger and more diverse which follows a trend of growing popularity of craft beer brewing in Russia. Foreign brewers also take interest in it. The beer sector grew by 50% when compared to 2017. The showcase brought together more than 80 companies from Russia, Armenia, Austria, Belarus, Chile, China, Germany, Kazakhstan, South Korea, Lithuania, Poland, Portugal, and Thailand.
- The Milk and Dairy Products Salon grew in comparison to the last year. It was Russia’s largest showcase of this industry and one of the largest salons of Prodexpo. More than 150 companies from Russia and other countries showed a wide range of dairy products, i.g. all types of cheese, milk and milk beverages, condensed milk, sour cream, etc. The salon’s newcomers were Alfa Trading, Moloko Group, Bashmilk, and Postovsky Dairy.
- The Meat and Meat Products, Cooked Meats, Poultry, Eggs Salon increased by 11%. It featured 129 exhibitors from 10 countries. The number of Russian companies increased by 14%. The salon’s newcomers were Znamensky SGC, Promagro, Agrarian Group, Vostryakovo, Knyazheskiy Meat Processing Factory, Bogorodskie Delikatesy, Lipetsk Delicacies, Selsky Proviant, Vologodskii Agroholding.
- The Groceries. Cereals. Pasta. Spices. Kitchen Herbs Salon welcomed 152 participants from 11 countries.
- The Canned Food. Sauces. Ketchups Salon and the Vegetable Fat Salon remained stable. The total number of the first one amounted to 158 participants including 83 Russian ones. There were two newcomers from Italy (Pucci and Sica), one from Belarus (Bykhov vegetable can factory), and several from Russia (Mir Yagod, Baltiysky Etalon, Original-S, Belproduct).
- The Vegetable Fat Salon brought together 60 companies from 12 countries. The number of foreign companies increased by 9.7%. The newcomers were Konoplex, Ecoland, Bogatov Oil Extracting Plant, JB Cocoa SDN BHD, Olivera, Zhemchuzhina Povolzhya, Sahibi.
- The Tea and Coffee Salon included products of 127 participants, some of whom were major global manufacturers. National pavilions were arranged by Sri Lanka, Nepal and India.
- The Juices, Mineral Water, Soft Drinks Salon featured 103 company from 12 countries. The major returnee was Russia’s largest juice manufacturer – Sady Pridonia. Interesting newcomers included Healthy Water (mineral water from Georgia), Restinternational (syrups from France), Zdorovaya Natsiya (juices from Spain), Trade-Invest (juices from Czechia), etc.
- The Fish and Seafood Salon grew both in quality and quantity. Exhibitors participated both individually and as part of national pavilions of Chile, China, South Korea, and Latvia. Newcomers: Ostrovnoy Fish Factory, Sakhalintorg, Ursa Minor, Forgreat, etc. The main growing trend was snacks, caviar, gourmet fish and seafood. The salon’s new part showcased products for sushi by Amai-Ug, Sushi Market, Wike.
- The Frozen Food, Semi-prepared Foods and Ready Meals Salon featured 53 companies. The salon’s area increased by 15% mainly thanks to participation of Russian companies Rusbioalliance and CjRaviollo. Newcomers were Agroholod, Sibirsky Begemot, Khlebnaya Pristan. Mirital returned to Prodexpo.
- The first Ingredients Salon brought together 25 companies which put on display ingredients for meat, dairy, confectionery, and alcoholic products. The Salon participants included Soyuzopttorg Group, Rettenmaier, Ochakovo Factory of Food Ingredients, Baltic Group, Ruskhimset, Milorada, etc. Four companies took part in the salon within their national pavilions.
- The Fruit, Vegetables, Mushrooms Salon was also part of national pavilions of Azerbaijan, China, Greece, Italy and several regions of Russia. There were two important newcomers Master Grib and Shkola Gribovodstva (School of Mushroom Growing), two companies which cultivate mushrooms.
- The Halal Salon was launched in 2017. In 2018 it welcomed 22 manufacturers of halal products.
- The EcoBioSalon. Healthy Nutrition. Farm Products Salon occupied two halls to bring together 100 companies from Belarus, China, Greece, Italy, Lithuania, Poland and Russia. New participants included Skedra, Akshaja Invite, Stolbushino Products, Montoya, Astragreen, United Spices, etc.
- The ProdexpoPack – Packaging Solutions for the Food Industry Salon brought together 149 participants. The glass containers sector welcomed new participants such as Dmitrov Glass Factory, Luch (Vladikavkaz), Flaks (Moscow region), Diamond Glass (Kyrgyzstan). The packaging sector increased its exhibition space. The origin of participants expanded. Newcomers: Effektivnaya Tekhnika, PolyEr (Moscow), I-plast (Tatarstan), Evroflex (Voronezh), Dmitrov Factory of Flexible Packaging, HuaMao (Khabarovsk), Unipak (Krasnodar).
- The Salon of Equipment and Services grew 18%. Companies from Denmark, Greece and Italy demonstrated ice-cream equipment. Other showpieces included equipment for confectionery production, conveyors, warehouse equipment, filters, equipment for vegetable processing, storage rack systems, and pumps. Services were offered by shipping and logistics companies.
- The Baby Food Salon, the Honey and Bee Products Salon, and the Pet Food Salons enjoyed a lot of attention.
- Foreign national pavilions were arranged by 31 countries and introduced 389 companies in total. Comparing to 2017 the increase is 30%. Italy had the largest pavilion with 45 companies participating. Brazil increased its participation five-fold. Armenia (43 companies) organized two group stands. Azerbaijan, the Dominican Republic, Georgia and Nepal had national pavilions at Prodexpo for the first time. The largest CIS pavilion was arranged by Belarus (82 companies). Kazakhstan, Tajikistan and Uzbekistan expanded their participation.
- The Expocentre for Counterfeit-Free Exhibitions Project was carried out on each day of Prodexpo 2018. The project is aimed at minimizing counterfeit products showcased at exhibitions through providing consultations and clarifications regarding intellectual property.
- The Recruitment Centre offered the Prodexpo participants and visitors free consultations on the labour market and helped to handle HR-related matters directly at the trade show. The centre had 750 visitors. The total number of jobs offered in the centre was 70.
The number of participants in supporting events exceeded 2,400 people. The Union of Independent Retailers of Russia, the National Confederation of Packers, the National Union of Meat Processors, the Russian Union of Ice Cream Makers and others took active part in the events.
- The Centre of Retail Chains was held for the first time for buyers. It had registered 1,350 representatives of retail chains, large wholesalers and HoReCa companies.
- The Purchasing Centre for Retail Chains™ brought together 270 buyers from such well-known Russian retail chains as Magnit, METRO С&С, Dixy, Lenta, Maria-Ra, O’kay, Spar Russia B.V., Billa, and more than 100 others.
- The 13th Russian Food Forum “Supplier for Retail Chain” covered issues of new legislation initiatives, online selling of food, specifics of promotion in retail chains, category management for suppliers, supply of foodstuffs to HoReCa companies, etc. Market data was provided by INFOLine, RBC, GfK, and Nielsen.
- The Russian Food Forum “Marketing and Advertising” was attended by more than 200 CEOs, marketing executives, marketing and PR managers.
- The 17th Forum of Producers and Retailers PLB was organized by the Imperia Congress and Exhibition Company and Expocentre AO, and brought together more than 180 delegates: 120 suppliers and 60 buyers.
- The 13th Russian Conference on the Alcoholic Market – AlcoCongress 2017 and the 4th Wine Forum were organized by Alcoexpert Group and brought together more than 300 participants representing 45 companies and 15 associations. It was concluded with an award ceremony of the Prodexpo Wine Competition & Guide.
- The 5th Conference on Early Childhood Nutrition: What’s New? was organized by
Expocentre AOand the Nutrition Research Institute.
- The Consultation Session of the Russian Export Centre on Support for Russian Food Exporters was organized by the Russian Chamber of Commerce and Industry,
Expocentre AOand the Russian Export Center. The event was moderated by Igor Korotin, Director of the Department of Exhibitions, Fairs and Congresses of the Russian Chamber of Commerce and Industry, who talked about food export growing globally. Russian unique resources can make this country one of the leaders in this field.
- The International Conference on the State Regulations of Food Quality and Safety was organized by the Russian Ministry of Agriculture, the Rosselkhoznadzor Russian Federal Service for Veterinary and Phytosanitary Surveillance, and Agroexposervis.
- The conference of the Working Group of Support of Food Manufacturers and Suppliers was devoted to cooperation of retail chains and their suppliers. Its participants included representatives of the Moscow City Department of Trade and Services, the Russian Federal Antimonopoly Service, the Moscow Region Ministry of Consumer Market and Services, and other Russian authorities. The retail sector was represented by heads of such major chains as Azbuka Vkusa, Hyper Globus, Billa, Achan, Magnolia, Dixy, Lenta and others.
- The Round Table on Russian Hospitality was organized by the Russian Chamber of Commerce and Industry, the Russian Federal Agency for Tourism (Russia. Travel), and the Russian State University of Tourism and Service with support of
Expocentre AO. The event was devoted to cooperation between food and beverage manufacturers and representatives of tourism companies, exchange of experience and information about the best practices of creation and promotion of Russian cultural tourism products taking into account this country’s gastronomic traditions and national specifics of its regions. Director of the Department of Exhibitions, Fairs and Congresses of the Russian Chamber of Commerce and Industry Igor Korotin named tourism one of the priories of the chamber’s activities. Head of the Russia Federal Agency for Tourism Oleg Safonov said that Russian had a great variety of culinary traditions which made its inbound tourism prospects very promising. AgroEcoTourism Coordinator and Founder Ekaterina Shapovalova presented a project of The Gastronomic Map of Russia. The round table’s moderator, Rector of the Russian State University of Tourism and Service Aleksandr Fedulin, showed case studies of gastronomy-based tourism development. The round table was concluded with the Award Ceremony of Taste Experience 2017.
- The Conference on the Current Organic Market in Russia. Development Prospects was organized by the International ECO BIO Centre, the Institute of Organic Agriculture, and the National Organic Union.
- The Halal International Forum was organized by the International Centre of Standardization and Certification “Halal” of the Russian Mufties Council, and ITQ Consult. The forum was concluded with an award ceremony for participants in Halal Eurasia at Prodexpo and winners of the Competition for the Best Halal Product.
- The Conference on Issues of Food and Beverage Packaging, Marking and Labeling in the Eurasian Economic Union was organized by the High School of Technologies and Management in the Razumovskiy Moscow State University of Technologies, the Inter College Centre of Science, Education and Exhibition “Packaging Technology and Design”, and the Tara i Upakovka (Packaging) Magazine.
- The 13th International Competition for the Best Packaging and Label for Foodstuffs, Perfumes, Cosmetics and Beverages ProdExtraPack 2018 was organized by the National Confederation of Packers, Tara i Upakovka (Packaging) Magazine, and
- The 20th International Tasting Competition was organized by
Expocentre AO, and Stolichny Stil OOO.
- The Competitions for the Best Consumer Properties and the Successful Promotion of High Quality Goods were organized by Souzexpertiza ANO of the Russian Chamber of Commerce and Industry, and
- The Choice of Retail Chains Competition and the Innovative Product Competition were organized by the Imperia Congress and Exhibition Company, and
Expocentre AO. They had more than 80 representatives of food suppliers participating.
- The Best Product 2018 International Competition was organized by the Competition Tasting Committee, and Agroexposervis of the Russian Ministry of Agriculture.
Evgeny Gromyko, Russian Deputy Minister of Agriculture
“We think that Prodexpo is a powerful launch pad for development of the Russian food export. Businessmen see stands of their colleagues filled with technologies and quality products which influence competitiveness. We have to be committed to better quality and fight counterfeit. Prodexpo shows us what we have to achieve.”
Ekaterina Luchkina, Executive Director of the National Union of Meat Processors
“Prodexpo is an important part of the further development of the food industry in Russia. It contributes to finding effective solutions for this country’s food security and bringing in quality foodstuffs.”
Mikhail Schetinin, Chairman of the Federation Council Committee on Agrarian and Food Policy
and Environmental Management
“Prodexpo has a great future ahead. A great number of foreign participants in 2018 shows that the interest of our foreign partners in the Russian market is growing. There are also two reasons why Prodexpo is important for Russia. The first one is participation of foreign companies which show their capabilities in the Russian market. The other one is that Russian companies demonstrate their accomplishments and the growth of the Russian food market.”
Oleg Safonov, Head of the Russian Federal Agency for Tourism
“It was very important for us to take part in the 25th anniversary edition of Prodexpo. It’s Russia’s most established trade show for manufacturers of foodstuffs and beverages. I’d like to wish this show to grow even more. Over 25 years, it has increased five-fold. It is a great figure. I’m sure it can be even better.”
Andrey Murga, Deputy Chairman of the Government of Stavropol Krai
“The Stavropol Krai is a permanent participant in Prodexpo. Though some of our companies can be found in several pavilions in different product sectors, the regional pavilion also attracts a great interest. It brings together several dozens of our best enterprises. They enjoy this show as it brings new contacts, partners, contracts, and a development boost for the economy of the Stavropol Krai.”
Narek Aleksanyan, Leader of the International Cooperation Team of the Development Foundation of Armenia
“We are happy to take part in Prodexpo. Especially that this edition is an anniversary. Armenia has a national pavilion here. All companies are interested in the Russian market. We have researched the event’s ROI. Here we had extensive meetings and signed impressive contracts. Now we are planning to have a larger pavilion next year.”
Yuri Yudich, Head of Alcoexpert Group
“Prodexpo 2018 offered the largest in Russia and Eastern Europe showcase of alcoholic products. In fact, it is the only Russian trade show which brings together 90% of players of the alcoholic market. It is not only a tasting competition but also an information platform for the Prodexpo visitors and exhibitors. It is a new project which also includes a tasting with ratings and an information stand with samples of winning products.”
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