subscribe to news Experts will discuss sales of children’s goods during Mir Detstva 2022 and CJF – Child and Junior Fashion 2022. Autumn

The conference programme of Mir Detstva 2022 and CJF – Child and Junior Fashion 2022. Autumn will include a Forum on the Entry of Children's Clothing and Goods Shops into Marketplaces in the New Reality. Prospects and Pitfalls. The shows take place at EXPOCENTRE Fairgrounds, Moscow, Russia, on 27–30 September 2022. The forum will focus on the challenges and prospects of selling children's goods on popular online marketplaces.

The event will be once again organised by XWAY, which is a marketplace operating partner. According to its CEO Anton Larin, the forum's mission is to show that online retail is in no way inferior to retail. This year, XWAY experts will tell which strategies in children's clothing and footwear are effective, what e-commerce trends are relevant, which tools to use to attract a potential audience, to retain current customers, and much more.

Representatives of Ozon, AliExpress Russia and Detsky Mir marketplaces have been invited to participate in the forum and will share the specifics of children's goods category sales on their platforms.

“The situation in e-commerce has changed considerably in the last few months,” says Anton Larin, “the withdrawal of foreign products from the Russian market, the disruption of supply chains, logistical difficulties, the constantly fluctuating exchange rate, and with it, the skyrocketing cost of goods. All these difficulties have fallen on the shoulders of retailers. At the same time, local entrepreneurs, distributors and suppliers have an opportunity to develop and occupy the promising niches which have been vacated by the foreign companies which have left Russia.”

The show organisers are convinced that the forthcoming event will be beneficial for owners of offline and online shops, manufacturers, distributors and resellers, as well as interesting for those who are still planning to enter marketplaces. During the forum, XWAY experts will show, using examples from existing shops, how to improve product cards, analyse the market, make prices competitive, and bring products to the top.

The Forum on the Entry of Children's Clothing and Goods Shops into Marketplaces in the New Reality. Prospects and Pitfalls will take place in the Forum Pavilion at the Mir Detstva Presentation Area on 29 September 2022.

Press Service, EXPOCENTRE AO