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A rich palette of folk arts and crafts is presented at the 27^th edition of the Ladya. Winter Fairytale exhibition of Russian arts and crafts opened at Expocentre Fairgrounds.

Russia’s largest show of folk art is organised by the Russian Handicraft and Art Association and supported by the Russian Ministry of Industry and Trade, the Russian Ministry of Culture, the Russian Chamber of Commerce and Industry. Expocentre AO is a co-organizer of the exhibition and Transneft is General Sponsor.

Deputy Prime Minister of Russia Olga Golodets welcomed the participants and organisers at the opening ceremony of Ladya. Winter Fairytale 2019. She said, “This trade fair is special. It helps develop Russian folk arts and crafts and preserve our unique culture. It is a wonderful New Year present for the Moscovites and guests of the capital”. Deputy Prime Minister shared the forecast: the number of visitors in the fair this year is expected to be more than 150,000 visitors.

Other participants in the opening ceremony were Chairman of the Work Group of the Federation Council of the Russian Federal Assembly Sergey Mitin, Member of the Russian State Duma Committee on Culture Natalia Pilyus, Director of Department of the Russian Ministry of Industry and Trade Dmitry Kolobov, Vice President of the Russian Chamber of Commerce and Industry Dmitry Kurochkin, Director of Department of Transneft PAO Andrey Gosyukov, Chairman of the Board of the Russian Handicraft and Art Association Gennady Drozhzhin, and other officials and honoured guests.          

Ladya. Winter Fairytale 2019 traditionally runs shortly before the New Year and gives visitors an unforgettable festive atmosphere. The participants in the trade fair are more than 1,600 craft organisations, creative associations, self-employed craftsmen and artisans from 65 regions of Russia. Thirty-five Russian regions are represented by group stands.

The trade show occupied six halls. The products are displayed section-wide. The central showcase represents the best works of the Ladya competition programme in different nominations, including those devoted to the 75^th anniversary of the Great Victory.

As always, the trade fair features world-famous folk art centres: Khokhloma and Gorodets paintings on wood, Gzhel and Kislovodsk porcelain, Veliky Ustyug niello silver, Rostov enamel, Vologda and Yelets laces, Bogorodskoye wood carving, Kubachian silverware, Kholmogory and Tobolsk carved bones, Zhostovo and Nizhny Tagil metal painting, Skopin and Pskov pottery, Torzhok gold embroidery, weapons of Zlatoust and Moscow smiths, Pavlovsky cutlery, and many others.

The trade fair is accompanied by a rich business-related and cultural programme. There will be organised the first festival of costume and folk art “Sarafan”. You can attend a free art platform of young craftsmen, painters and designers.  There is held the ABC Folk Culture educational forum. The entertaining and educational platform with interesting workshops on different kinds of arts and crafts will be organised for younger visitors.

Ladya. Winter Fairytale 2019 will last till December 15 in Pavilions No.2 and No.8 of Expocentre Fairgrounds.

Press Service, Expocentre AO